3 thoughts on “How to carry out online marketing of chemical enterprises?”
Lila
How to carry out online marketing of chemical enterprises? The changes are inseparable from its ancestors. When doing online marketing, chemical companies often have headaches, but it is actually three aspects: 1. What is the purpose of online marketing? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved. 2, how to choose online marketing channels? (1) Classification of online marketing channels Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc. How to the chemical enterprise online marketing? Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc. The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other. (2) Online marketing channel selection The choice of network marketing channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit? This to understand the customer, and the promotion channel is naturally screened. (3) Network marketing forms The online marketing form: The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money. The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic. How to the chemical enterprise online marketing? The chemical companies on the market have a common characteristic. Most of them are difficult for them to make a lot of money and advertise directly on the selected promotion channels. Therefore, most of the chemical companies walk on two legs. In the early stage, the first promotion form brought new customers. In the later period, it mainly brought new customers in the second promotion form. 3, online marketing customers have spent the salary of employees' salary for the second time, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer. Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two. So the customers brought by online marketing must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay. How to the chemical enterprise online marketing? Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on. How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the chemical products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries. [Note] The essence of online marketing is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
Specific strategies and steps for online marketing in the chemical industry. The summary of the network marketing of the chemical industry into the two major characteristics. When formulating a network marketing strategy, we can formulate online marketing strategies that meet the actual situation of the enterprise and make a tailor -made online marketing strategy. The two major features are: 1. The product is professional. Combined with the professionalism of chemical enterprises, chemical enterprises can summarize and strengthen the product characteristics of the enterprise. Through Yizhan Chemical Network Registered Experience Members, they can add product information after the business license certification, set the experience keywords, and enjoy the free exhibition chemical network free free Experience keyword optimization, you can do the Baidu guarantee ranking service upgraded after effective. Baidu guarantees that the ranking is charged according to the effect and does not charge on holidays. 2. Create an atmosphere for brand communication. Chemical enterprises are similar, and homogeneity is common. More and more chemical enterprises are aware that they cannot participate in competition alone by scale and price, creating the company's own brand image, and enhancement of the added value of products has become one of the goals of enterprises to carry out online marketing. Yizhan Chemical Network carefully planned and design websites for you to promote product promotion through uploading products to Yizhan Chemical Network. Through the Baidu clustering service of Yizhan Chemical Network, it establishes network brands for enterprises, promotes corporate brands and images, and has become a chemical enterprise development. Advanced form of online marketing.
1. Clear goals. 2. Reflecting the content of the website content. 3. The customer service provided by the website must meet the actual needs. 4. The network interface must be easy to operate. 5. Web creation should attract attention with artistic. Use good resources. For example, it is good to use Skycc to promote the promotion software.
How to carry out online marketing of chemical enterprises? The changes are inseparable from its ancestors. When doing online marketing, chemical companies often have headaches, but it is actually three aspects:
1. What is the purpose of online marketing? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose online marketing channels? (1) Classification of online marketing channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc.
How to the chemical enterprise online marketing?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly industry -related platforms, such as some vertical industry exchange forums, as well as industry sectors of some large portal websites, as well as some tool -type platforms, including maps, Didi,,, Didi,,, Didi,,,,, to Didi,, Mobike and other.
(2) Online marketing channel selection
The choice of network marketing channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Network marketing forms
The online marketing form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
How to the chemical enterprise online marketing?
The chemical companies on the market have a common characteristic. Most of them are difficult for them to make a lot of money and advertise directly on the selected promotion channels.
Therefore, most of the chemical companies walk on two legs. In the early stage, the first promotion form brought new customers. In the later period, it mainly brought new customers in the second promotion form.
3, online marketing customers have spent the salary of employees' salary for the second time, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online marketing must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
How to the chemical enterprise online marketing?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the chemical products/services provided by the company must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of online marketing is the same as the nature of looking for customers offline. No matter what traditional industry you are, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
Specific strategies and steps for online marketing in the chemical industry.
The summary of the network marketing of the chemical industry into the two major characteristics. When formulating a network marketing strategy, we can formulate online marketing strategies that meet the actual situation of the enterprise and make a tailor -made online marketing strategy.
The two major features are:
1. The product is professional. Combined with the professionalism of chemical enterprises, chemical enterprises can summarize and strengthen the product characteristics of the enterprise. Through Yizhan Chemical Network Registered Experience Members, they can add product information after the business license certification, set the experience keywords, and enjoy the free exhibition chemical network free free Experience keyword optimization, you can do the Baidu guarantee ranking service upgraded after effective. Baidu guarantees that the ranking is charged according to the effect and does not charge on holidays.
2. Create an atmosphere for brand communication. Chemical enterprises are similar, and homogeneity is common. More and more chemical enterprises are aware that they cannot participate in competition alone by scale and price, creating the company's own brand image, and enhancement of the added value of products has become one of the goals of enterprises to carry out online marketing. Yizhan Chemical Network carefully planned and design websites for you to promote product promotion through uploading products to Yizhan Chemical Network. Through the Baidu clustering service of Yizhan Chemical Network, it establishes network brands for enterprises, promotes corporate brands and images, and has become a chemical enterprise development. Advanced form of online marketing.
1. Clear goals. 2. Reflecting the content of the website content. 3. The customer service provided by the website must meet the actual needs. 4. The network interface must be easy to operate. 5. Web creation should attract attention with artistic. Use good resources. For example, it is good to use Skycc to promote the promotion software.