Snack shop entrepreneurial plan

The snack shop entrepreneurial plan
It -developed modern society, the frequency of the entrepreneurial plan is getting higher and higher, and the entrepreneurial plan can help entrepreneurs to publicize and get financing. There are many precautions for drawing up the entrepreneurial plan. Are you sure you will write? The following is the entrepreneurial plan for snack shops I collected for everyone. Welcome to share.

The snack shop Entrepreneurship Plan Article 1. Enterprise Overview
The basic situation of enterprises n products and services: snacks, nuts, drinks, water, specialty snacks, online purchasing agents Reasons for the choice: According to our current geographical location, it is around the campus, there are no special stores around, and there are enough consumer groups. We are selling snacks, so we have selling points throughout the year. We personally have marketing experience, plans and ideas. Essence
Main business scope: contemporary college students, school students, teachers and staff, and surrounding residents.
development prospects: meet the needs of contemporary college students, suitable for consumer groups of 80 and 90s, and meet the needs of social development.
Target: Short -term development goals, first of all, do various management work in the short term, formulate strict rules and regulations for employees, strictly control the quality of the product, and ensure the quality of the product. Customers in our store understand our products, and we need to recover costs within 6 months to achieve benefits.
The long -term development goals ... After we have completed the short -term goal, the company has a profit. We will expand the size of the enterprise, expand the storefront, increase the products, enroll employees, and make the environment of the store elegant and comfortable. We plan to open more to open more. Several branches are in the university town, so that our services and quality monopolize the snack market of the university town.
Corporate purpose: serving people, facing the self -interest (convenience, fast, preferential, service, profitability)
Enterprise type:
□ Manufacturing □ retail □ service □ agricultural □ new industry industry □ Traditional Industry □ Other
. The personal situation of the author of the entrepreneurial plan
Ser previous experience (including time)
The things to do, rich practical experience
Many practical methods
. Market evaluation
The target customers and potential customers description: Target customers: college students, teachers, leaders, employees, and surrounding residents. We are mainly targeted at school students, because we are around the campus, the existence of consumer groups is still relatively large, there are very right residents at the school gate, and there are bus platforms. These are our customers. Other campus groups around the surrounding campus, staff of surrounding factories, and foreign friends in the school, including pedestrians, some customers on the Internet, and some customers on the Internet have potential chances.
The market capacity or the expected market share of the company:
The market capacity or the market share of the company is expected to be 30%-40%.
The changes in market capacity and prospects:
With the improvement of people's living standards, people gradually shifted from the original material civilization needs to the needs of spiritual civilization, from solving the problem of food and clothing to paying attention to food health and taste diversification. Snack shops have a variety of tastes, easy prices, and high safety factor. Following the footsteps of the times, the market potential is huge. At present, there are 4 small supermarkets inside and outside our school. There are many competitors around us, but we plan to occupy advantages in terms of characteristics, prices, and services. I have been in an internship in a startup company, so there are many partners on entrepreneurial roads to cooperate, such as cooperating with friends in coffee shops, providing snacks in their stores to give them more benefits (for example, we can also make some holidays Usually train, airplane, and car ticket purchase. When you do gift group purchases during holidays, you can do your home -to -door service. You can also hand over the surrounding entertainment facilities. You can make some attractive discounts. You can also do it on each Internet cafe desktop. Good propaganda)
If: We expect to have about 500 customers every day, with an average consumption level of about 5-50 yuan. Essence
SWOT analysis:
advantages:
1. We have certain sales experience
2. We participated in the training on entrepreneurship
3. Our entrepreneurial team goals Consistent, high level of knowledge, everyone's unity
4. Our needs for customers know
5. Our service types are more
The snack shop Entrepreneurship Plan 2 1. Project Overview
At present, there are many varieties of snacks and snacks, and the update of products is endless. Therefore, it is not only patented by children and middle school students, but also favored by many adults. For college students, snacks are almost indispensable. It can solve the time in leisure time. Friends and classmates have a good taste when they have a good pressure when they are stressful. The snack shop project is mainly based on the snacks of casual food (the specific category will be explained in the following chapters). The attachments are added with some tobacco, drinks, tea, and simple toys or accessories. You can also take the snacks we had eaten as a kid. You can sell the price of our childhood (this is a good selling point, the focus is to do a good job of publicity and create an atmosphere). Mainly retail, supplemented by wholesale. Sales include single -selling, whole sale and bulk. The target consumer group uses young white -collar workers as the main consumer, and students and children are affiliated consumer. Consumption radiation is mainly based on the communities that belong to the store. Of course, online sales and additional services are required. The plan to be sold online is carried out after the opening of the physical store and operating normally.
. The background of the project
The site of the snack shop is where the students go out of the school gate. There is a lot of people in this place.
The second: At present, there is no other formal snack sales point except the supermarket's bags that have limited flavors. It operates a regular and distinctive snack shop here, which just meets the requirements of the majority of students.
Wen: Our main product is dry goods. Such products are easy to save, and there is no need to worry about sales and deterioration in the short term.
The four: The cost of investing in a small -scale snack shop is low. Reading members' privileges for a limited time specially preferentially preferentially adopted
The five: Similar snack snack bars are not opened nearby, so the competition for peers is relatively small.
. The main work matters before the opening
1. Do a good job of the budget for various expenses.
2. Apply for food permits, business licenses of individual industrial and commercial households, tax registration certificates, handling related procedures, and signing relevant contracts.
3. Randomly distribute questionnaires to students, understand everyone's taste and hobbies, and collect suggestions.
4. Visit similar stores to understand the varieties of sales, passenger flow, and compare the price.
5. Inquiry source, the goods are more than three, ensure the quality of the quality, and the price is reasonable.
6. The formulation of related preferential policies, in line with the trend, enters low calories, and flavorful snacks.
7. Do a good job of decoration in the store and reasonably arrange the equipment in the store.
8. Organize recruitment according to the actual situation of the store.
9. Jointly discuss the purchase volume and variety of the first batch of goods.
10. Plan the form and mode of the opening ceremony in advance.
. Pre -selection of commodity varieties
According to the requirements of the project, the categories of goods sold are mainly casual foods, supplemented by tea, tobacco and alcohol, and other things.
The packaging from the product can be roughly divided into packaging, bottle and bulk products. Here are roughly classified by the goods that will be sold according to the packaging and category of the product.
. Packaging, bottled:
1. Casual food: candy, cold fruit, honey, cooking, nuts, cooked food, puffed food n 2. Foods for hunger: biscuits, pastries, instant noodles r r r r r r r r r r r r
, bulk: dried beans, honey, stir -fry, meat products, biscuits, cakes, nuts, cold fruits, candy n 5. Work fund budget and total cost budget
Cost analysis: first phase of investment cost : 46,000 yuan
) Hydropower rent: 15,000 yuan
) Decoration costs: 6000 yuan
) Store equipment: 6000 yuan
) Yuan
5) Employee salary: 8000/year
6) Related documents fee: 500 yuan
7) Publicity fee: 500 yuan
) mobile funds: 10,000 yuan r
Total: 56,000 yuan
. The possible backup measures for various tasks before the opening
Olilation measures: When on the weekend holidays and the peak sales season , Pay for salary on hours.
In spare measures: Procurement of snacks for the season according to the actual situation (such as changes in the taste of consumer taste).
In spare measures: When you are in the off -season of sales, you should consider the shelf life of the product when you purchase it. Reserve measures 4: When the sales of some products are not good, consider its proportion of purchases, sales, and inventory, and adjust appropriately.
7. Overall analysis
advantages
1. Products have characteristics;
. Large demand provides us with greater development space;
. Selection of site selection Close to the target consumer group, the customer's source is stable;
4. In marketing, we will adhere to the principle of "optimal quality";
5. The internal organization of our shop is simpler and easy to operate and manage;
6. Simple purchase channels (mainly purchased from Taobao's fixed store).
Disadvantages
1. The popularity is not high, and large consumer groups have not yet formed;
. The scale is small, and long -term operation can benefit.
The threat
1. If the business profit is high, it will attract other merchants to invest in this field and exacerbate competition; Even losing money;
3. Nearby competitors have high prestige in the consumer group, increasing the difficulty of competition.
The snack shop Entrepreneurship Plan 3 Directory
. Project background
(1) Project for reasons
1. There is market blank, rich in profits (differentiated marketing) r
. There is demand
3. Fundamental funds, small risks, strong operability
. Project environment
(1) Industry status
(2) market survey of market Analysis
Market analysis (Market = crowd consumer purchasing power)
(3) Competitive opponent analysis
1. Cheap price
2. already owns a certain customer group r
(4) Project advantages
1. The feasibility of project operation;
2. The uniqueness and innovation of the project
. Market strategy
(1) market segmentation and market segmentation and market segmentation and market segmentation and market segmentation and market segmentation and Positioning
1, target market
2. Market positioning
(2) Promotion strategy
1. Media advertising
2. Let's discount
3. Buy full full
4. VIP card
4. Store operation
(1) Channel (purchase)
. Overview
, detailed analysis:
3 3 , Initial Supply
(2) Analysis of budget and income
1. Basic capital requirements
2. Investment recycling calculation
(4) Risk n Female
It in many imported snack shops, the snack shops have adopted a comprehensive attack route, and there are hundreds of business varieties, including chocolate, candy, honey, etc., which are dazzling. The snacks and snacks operated are delicious and interesting. Some high -priced candy or biscuits are installed in small jars with different shapes and shapes. There are key -shaped, elephant -shaped, sunny dolls in shape ... After the candy is eaten, small jars can be used as saving money. For tanks, some music sounds when they go in. In addition, there are some strange varieties, such as a bag of cigarette chocolate, cola with collectible value.
The variety of candy in the shop is expensive: bulk lollipop generally starts at 2 ~ 3 yuan/piece, which is more than 0.5 yuan more expensive than supermarkets; canned biscuits and candy are generally tens of yuan a one per one yuan a one Tibetan; there is a bulk fruit preserved price of 140 yuan/kg.
Stocks to see that the people who enter the store are the most young women, followed by children accompanied by parents. A lady took out more than 50 yuan and bought a bunch of brightly colorful, cute rainbow sugar, marshmallow, and chocolate in one breath. She said, "I usually like snacks. The impulse to buy. "
In an imported snack shop, a young man who purchased imported chocolate said that he usually does not eat snacks, and buy chocolate is ready to give his girlfriend.
In the shop clerk, most of the imported snacks come from the United States, Japan, South Korea and other places. In order to meet the needs of different customers, the store also operates domestic candy.
In general, drinks are the most "sought -after" in American goods and Japanese goods; biscuits, candy and chocolate are favored by Japanese and Korean goods; Southeast Asian countries are the main "local production" cards, coffee, tea or tea or tea or tea or tea or tea or tea or tea or tea or tea Other native snacks are mainly.
The operating way to talk about the taste, and it is necessary to talk about packaging
. To run a imported snack shop, the secret is to pay attention to the taste of snacks, and at the same time to talk about packaging.
The snack shop Entrepreneurship Plan 4 Store name: snack shop.
Store purpose: Create the most tide snack
Store management projects: drink, instant noodles, specialty snacks, etc. It is located on the beautiful campus at the foot of the mountains. The campus environment is beautiful and the climate is pleasant. Living here is unknowingly infected by its beauty. Due to the large campus, large -scale purchase is open at the specified time, which leads to those friends who stay up all night to fill their stomachs nowhere to go. Moreover, some otakus in the bedroom of the boys is even more unwilling to go out to sell snacks. Their snack demand is often greater than the staple food. After all. 90s, we decide to create a novel and unique chain snack shops in the trend of students. The majority of teachers and students want to buy snacks that cannot be bought in more school supermarkets. I hope that these snacks are healthy and nutritious and convenient.
. Overview of the project
"Happy Man" Retail store is located in any bedroom on the campus of Huangshan College:
creating the most trendy nipple
The development prospects on campus formulate an effective marketing plan. We designed a questionnaire survey for the snack products and followed the campus to follow up on campus. According to market reports, most students in schools tend to be dried fruits and plums in the snacks, with the highest proportion of all consumption, with 34.8%. There are also some students who like cakes and meat snacks (such as hemp potato, pine tower thousands of crispy crispy, pork milk, and duck neck). Moreover, according to the survey, the number of large -scale purchases per week is that most of the average number of large purchases is between 0-25 each time. And more students are more than time every Wednesday.
The start -up business should also pay attention to marketing strategies. Only by attracting consumers' marketing methods can we make the store business prosperous. Our store also analyzes the marketing environment, uses SWOT analysis and other methods to understand the market situation, and propose various marketing strategies in a targeted manner, use various marketing methods to open up the campus snack market, and provide consumers with the performance of the store while providing consumers while providing consumers while providing consumers better service.
. The team department collaborates and executes
The total of 6 people in our shop staff, respectively, we have made clear division of labor, including the manager, deputy store manager, salesperson, buyer, and pricing staff. ,Financial Officer.
The shopkeeper -Tang Tiantian: Careful and careful work, strong management and coordination ability.
The deputy store manager -Gong Jin: He is our sports member. He is enthusiastic and decent, and has good communication skills.
Salesperson -Lu Runnan and Zhang Lixian: The two are lively and bolder, have good communication skills. Purchaser -Ruan Liangxiong: He has a strong ability to communicate, and has a deep understanding of the small snack, and he is also greedy.
Pricetyman -Han Yang: This person knows the market price of Xiaosui.
The financial officer -Tang Tiantian: This person is more careful and good.
. Campus marketing environment analysis
(1) Macro environmental analysis
Huangshan College School is a semi -closed boarding school, with a total of more than 1,000 acres of more than 20,000 students. Essence In recent years, the level of socio -economic level has risen rapidly, and students' living standards have continued to improve. While their own economic capabilities are met, students pay more attention to the health of diet, and love healthy, nutritious, delicious and affordable snacks. A large number of potential consumers, especially after the staple food.
(2) Micro environmental analysis:
The consumption of this shop is the majority of teachers and students. They are pursuing health, nutrition, affordable, novel and trendy small snacks. By analyzing, we found that the demand for snacks has also increased significantly.
SWOT analysis
This Store conducted a detailed analysis of the following analysis results by the store facing the external environment and their own annoying advantages:
. "Happy Man" 4PS analysis
I. Product strategy analysis:
The snack snacks include candy, pastry, meat, fish, dried fruits, plums, etc., which are mainly divided into four major categories: candy plums, pastries, meat and local specialty snacks Essence Most of the foods in our store are scattered packaging. Each product has its own packaging. Various seasonal foods
are free to provide specific packaging in specific days. Specific scheme:
(1) Launch the main product every quarter: In addition to some more popular small snacks, our store also introduces corresponding foods according to different seasons and different festivals to meet the lonely needs in time and provide services to customers. Get in time to grasp the market conditions and make true sales plans. As Christmas is here, this point will provide some Christmas foods, such as Christmas apples, and this shop will pack freely for those foods. In the first quarter, the main product purchase list is as follows:
I will count the first week of the first week of the product, the students' favorite small snacks are used as Zhou star products and weekly sales championships. Out of choice. We will launch festivals special products on regular time (holidays, etc.).
we can make corresponding adjustments and replacement on the first quarter through the first quarter of the classmates' love for the small snacks. For some of the small snacks that are not particularly ideal, some sales are promoted. Small snacks make timely replenishment.
(1) Launch of preferential services every Friday: Every Friday, in order to make more new foods on the shelves, some foods have to be removed quickly. At this time Can allow customers to enjoy the discount and reduce the accumulation of goods.
(2) holiday discount activities: holiday Japanese stores will give certain discounts to customers who often patronize the store.
. The strategy of distribution and purchase channels:
(1), our store adopts online shopping, ordering items from the portal website to obtain food from various places, and then direct sales in the school to reduce inventory and reduce product costs Essence There is also a characteristic of this shop. All packaging bags are made of paper bags (environmentally friendly bags) made of newspapers to promote environmental protection.
(2) Purchase channels: Dedicated purchases regularly explore new products online to ensure that the purchased food is novel, complete and diverse, fully meet the needs of students, and ensure the timeliness of food supply. Essence We promise to buy foods that choose the minimum price through the purchase of more than three companies.
. Pricing strategy analysis:
Meads due to the price of food, the price is uneven, and the food is sold in the school. The price cannot be too high or too low. Consumers are discouraged, while too low price merchants cannot generate profits. Therefore, we decide to increase some prices appropriately, but we will not earn too much profits, but we promise to put the interests of students first. Some foods with high purchase costs (such as squid shreds and pork), the price we determine will only be higher than 5%to 10%of the cost. To ensure the return rate of customers in the store, it will not allow students to have too much economic burden.
. Analysis of the promotional group strategy:
The promotion it is an indispensable way to expand sales of stores and increase performance. It is a marketing method that always implements the entire sales activity. Link to sales. Therefore, having a good promotional strategy is equivalent to having a successful beginning. Our store offers promotions on Friday, gifts on holidays, buy more and more discount services. A series of main products are launched every week.
The customers who purchase goods at our store on sale promotion on holidays will give gifts to small gifts.
5. Financial analysis
. Financing method: Our shop is invested by our like -minded 7 roommates. The total amount is expected to be 2,000 yuan. Method profit.
. Entrepreneurship cost:
. Operating costs:
. Economic value of unit cost:
. annual sales forecast:
We can get through the production form The following conclusions: We will sell 70%of all the products of the store, and the expected net profit is 53.98.5 yuan.
. Profit forecast -annual:
7. Financial ratio:
8. Risk analysis and avoiding scheme
. The risk of higher costs. The risk of higher costs mainly includes procurement costs and operating costs. The risk of procurement costs is mainly related to sales, but at the beginning of entrepreneurship, because customers like such foods, our purchasing costs will not be too large, and as long as there are good social relationships, this problem can be solved. Our procurement channels are from Taobao. Since many people in our bedroom have an account on Taobao, and one person is a three -level diamond, we have a certain advantage in purchasing. The risk of operating costs comes from the commodity. Price, because we enjoy the school's preferential entrepreneurial policies, rent, water and electricity, decoration and furniture are provided in the form of schools. In addition, our staff are all students in the school, so the operating costs are low. Therefore It is cheaper than the outside.
. The risk of no one to buy in the early days of opening. We will publicize the formation of publicity posters in the school class and office, and post the form of publicity posters in the concentration of school personnel, and use a variety of preferential activities to attract the majority of teachers and students to consume in the store as soon as possible.
. If the food is not good, there is a risk of unable to sell, so we decided to promote promotion in a timely manner to reduce the accumulation of goods and less inventory. We take the sale of price cutting, or buy one get one free, give away a small gift to reduce the retention of the product, or reduce the price reduction sales of circulation processing, reduce the risk index.
9. Project evaluation
Belong the above analysis, we believe that the entrepreneurial project of the snack shop we chose not only has the advantages of low investment, low risk, low cost, high profit return rate, and broad market prospects. While making customers feel delicious, healthy, nutritious, and affordable, and maintaining nutrients and healthy bodies, it is a simple and meaningful entrepreneurial project, which is suitable for us who have no experience but enthusiastic entrepreneurship. I believe we will be able to do great!
The conclusion
"Happy Man" as a snack point. In campus competition, actively change yourself and stand at the forefront of the market. In the future, we will witness this long -awaited decision. The future is like that gorgeous fireworks, icing on the cake, and unlimited charm!
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