1 thought on “The problems faced by the glasses industry”

  1. The prediction analysis of the prospects of vision health industry and strategic planning operation strategy

    For the stores that joined, it was originally a career and a bright career. More people are even the first. Once entrepreneurial, I heard that industry profits, the company's various potential, various guarantees, brains, and signing to join at the company at the China Merchants Association, but I did not consider where the customers came from. Various operating expenses such as rental staff wages.
    The reputation is the fundamental guarantee for the vision industry to continue to obtain customers, and it must form its own core advantages.
    The era of mobile Internet, creating a new opportunity for everyone. Any company can use the mobile Internet to create a brand and form their own exclusive IP.
    For downstream institutions with vision health, huge market prospects are also accompanied by huge challenges.
    , on the one hand, it comes from competition in the same industry and is constantly dividing this market.
    On the other hand, customer acquisition costs are getting higher and higher, and operating costs are getting higher and higher.
    Then, for related downstream companies, if you want to stand out in industry competition, you must learn to serve the enterprise with the help of the mobile Internet, no matter what strategy the company is!
    , create traffic. Create your own content platform or ecological platform. Gradually build your own private domain traffic and empower products and offline stores.
    , create a brand. The content platform is constantly exporting valuable output. This process is already shaping the brand. It is constantly infecting customers, educating customers, and high -quality products and advantages, so it has gradually formed its own brand.
    three, differentiated marketing. The current vision health industry whether it is investment promotion or offline physical store. It still cannot escape the mode of homogeneity. It is still the same conference marketing investment promotion joining, or the method of pushing the bill of passing the bill. For decades of old formula, it was still a child. This is a very low -level and stupid marketing method. Today, the mobile Internet, mobile social trends today, the development of the times is gradually drifting, and it has not been sure to grasp the dividend of the development of the times.
    If differentiation is an effective strategy to ensure that it can stand out in competition.
    Differentialization can be technical differences, differences in product, differences in service, brand differences, marketing methods (customer acquisition methods).
    The differences between technology and products are not essentially different in any industry. Everyone's technology and products are the same. Even the products are exactly the same. They all come from the same supplier. After all, there are so many upstream companies.
    In more companies can do to work hard on soft power. That is to build your own private region flow pool with the help of the Internet and social trends to fundamentally solve the problem of customer sources.
    Buching to do what you can do.

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