Where is the top 10 trend in the 2018 China Home Furnishing Building Materials Industry?

1. In 2018, the industry leading enterprises have risen strongly. The market will be further subdivided
It is not difficult to find from observation of 2017. In the past year, many home building materials companies have been listed. They all boarded the capital market. On the one hand, after more than 20 years of accumulation and precipitation, the home building materials industry has accumulated a large number of powerful companies. At the same time, it also shows that the market's attention to the home building materials industry has further improved. While the strong rising enterprises have also enhanced the core competitiveness of the enterprise themselves while carrying out the industry's shuffling.
2, the decoration flow of 2018 will be re -elected: hard installation, installation, soft installation
traditional home improvement processes will be redefined. In the past decoration process, the decoration was separated from: hard installation was hard installation: hard installation was hard installation. The two processes of soft installation are completely coincided with the process of decoration. With the improvement of the service capabilities of home building materials companies, installation has become an essential process in the decoration process node. By installation, the home building materials enterprise can be effectively cut into the decoration process, and the embarrassment of being overhead by the decoration company can also be avoided. At the same time, it also ensures the right to speak in the hearts of the decorator. Leave space for the development of the industry. This is the trend of 2018 and even the future, and it is also a key strategy for industry companies to gain core competitiveness and ensure the market location.
3, custom -made home furnishings in 2018, production advantages and service value will become the key to winning
The development of the customized industry is obvious to all. On the one hand, the decoration industry market is subdivided. The industry's position in the distribution of the decoration industry chain. For the rapid development of customized home furnishings, the most important benefits from two aspects: one is the improvement of the flexible production capacity of custom -made enterprises, so that individual demand can be met by large -scale production; the second is the rise of personalized consumption, allowing customized design design to design design design, allowing customized design design to design design. The teacher has more decision -making process to participate in consumers, thereby expanding the consumer market and allowing custom home furnishings to seize the market in the traditional decoration industry. In the future, customized homes must also be on a large level, thanks to the formation of this core advantage.
4, the more scarce talents in the industry in 2018, and the labor cost will be doubled
Ifly affected by the rise of the Internet economy and emerging economy, practitioners in the home building materials industry have decreased, and the attention of the new generation of the home building materials industry is getting more. reduce. Industry talents will have a low valley, and there will be a large -scale gap in the outstanding talents in the industry in the future, which will have a very unfavorable impact on the development of the industry. At the same time, general labor will also occur. From the perspective of the state's balanced economic development strategy, the planning of the future population will be reorganized, and the labor market will have a shortage, which will have a great impact on the employment of the home building materials industry. The cultivation and cultivation of industrial workers will become the future, and the home building materials industry has to face.
5. In 2018, the Internet of Faculty in 2018 ushered in a new exhibition opportunity
. After several years of development, the Internet home improvement market has formed its inherent consumption market segment. Development provides opportunities. High -end consumers have become new development drivers through the guidance of designers. Package consumption allows lazy consumers to find the value of self -satisfaction. They do not need too much choice to complete the decoration process. This will be a market that must compete for Internet home improvement companies.
6, in 2018, the brand market has been further strengthened
In recent years, with the development of the whole house, more and more companies have entered this market, but from the overall development results, but from the overall development results, but from the overall development results, it is judged by the overall development results. Economic benefits and market benefits are not as high as the initial expectations. Driven by personalized consumption, at the same time, the rise of market segments has provided space for the rise of the brand market market. Judging from the large fields of the home building materials industry, tiles, floors, bathrooms, ceilings, wallpapers, coatings and other industries have all appeared in the market segmented market echelon. The emergence of these brand groups provides space for consumers' diversified and personalized needs.
7, the brand will be re -settled in 2018, and the personality will become the mainstream brand tone
From the development of the development of the home building materials industry, in addition to individual emerging brands, most brands have passed the brand. The first development stage. Traditional brand communication models and brand positioning are difficult to meet the needs of the new period. Emerging consumers in the post -80s and post -90s have self -defining traditional decoration processes. force. For traditional brands, we must pay attention to the characteristics of these emerging consumers' focus and analyze their consumption behavior, so that they can get their attention and recognition. This requires traditional home building materials companies to re -check the existing brand positioning, brand communication, and brand personality model to adapt to this increasingly new market.
8, the price of the home furnishing building industry in 2018 will be further pulled up
Driven from the national macro strategy, the cost, environmental protection costs, logistics costs, and labor costs are further stimulated. Increased facts, under such circumstances, the home building materials industry must be reasonably digested and guided correctly. This trend has the adverse effect on the development of the industry. This also requires the re -positioning of the industry from a multi -dimensional and multi -perspective to share the adverse effects brought about. Industry enterprises must achieve the industry's comprehensive value improvement through product improvement, service value -added, and brand premium.
9. In 2018, the real estate industry industry forced the home construction materials industry to enter the fine decoration era
for many years, the era of refined decoration that has been mentioned for many years will be further amplified and activated in 2018. With the maturity of the real estate market, The real estate market has entered a calm period, and the real estate industry has gradually become an industry with low attention. At the same time, with the improvement of the integration capabilities of real estate companies, more and more real estate companies have the construction capacity of hardcover decoration. This also makes more and more real estate developers start refinement. This brings a new market for companies in the home building materials industry, while also selling, project management, risk prevention and control, and funds of home building materials enterprises. Safety and other aspects have made new requirements.
10, 2018 Circular Protection to become a home building material business must be highly focused on the dimension
environmental protection has always been a sales point that the home building materials industry is generally valued. The environmental protection issue is just a flaw that our entire industry dares not face or even difficult to face. The extensive production of manufacturing has created too many enterprises, while also bringing huge hidden dangers to the development of the entire industry. Under the influence of the national environmental protection strategy, home building materials companies have to pay attention to their own environmental protection issues. Enterprises with environmental protection inevitably have the fate of being eliminated. Environmental protection issues have become the bottom line of the home building materials industry.