Design a promotional activity plan

Every year, New Year's Day, May Day, National Day ... and other festivals can be described as a variety of. Many markets (especially building materials, furniture, and electromechanical markets) sellers have more promoters than customers, especially since the financial crisis in 2008, leading to the rapid decline in brand performance in many industries, and market competition has been sublimated sharply. To this day, the promotion war has entered the stage of heat, and it is almost unprepared. Major businesses have made all their best solutions to grab market growth. Unfortunately, there are more monks and less porridge, and they can use the number of tricks. God horses cash back, gifts, draws, discounts, buy gifts ... market sales still do not improve. In the face of the market difficulties, how can we be good? Mr. Cao Hongfu said: "Most of us understand the promotion, and believe that the promotion is the price reduction sales (thin profits and sales). In fact, we should be rationally analyzed. As consumers, why do we buy? In fact, we are not buying merchants The goods we want to sell are to buy the goods we want to use .... In this case, we should use the Chinese people to operate the wisdom of "Tao", "Law", "Spell", and "Sob". This wisdom mainly refers to the company The development and operation of the operation must be taken from the big place, but also from a young age; there must be macro -strategic thinking, but also micro -practical operations; both external technical means and internal cultural soft power must be With the foundation of objective substances, it is necessary to play the subjective role of people. It is all in the same way to the principle of national strategy and small to commercial promotional activities. "Tao, the so -called" Tao "refers to Based on the internal and external environment of its own brand and the market, with a strategic height, open thinking, combining the overall trend and trend of industry development, thinking about promotional activities. Due to large -scale holiday promotions, businesses will conduct different ways of promotions to maximize the market share. Holidays are the most prosperous periods of the year. If we cannot effectively seize market share, it is expected that in the following long period of time, we can only "Zhang Fei wear needles -big eyes and small eyes", watching others earn money, But he was lacking. Therefore, in such an economic context, every time you do a large festival promotion, you must plan promotional plans, prepare promotional gifts and related publicity materials for one month in advance. It is difficult to guarantee the promotion effect. The thinking of promoting strategic competition is a key factor in determining the success or failure of the promotion. The so -called "law" refers to the guidance of "Tao", and the operator must design the operation strategies, game rules, and operation processes of this promotion based on its own conditions and external environment, to make it coordinated by step coordination and coordination. In order to adapt to changes in the internal and external environment. This is also a common plan for everyone. What method is used to promote it. With a good strategic theme, the promotion is half successful. Because all the actions are carried out around this theme, whether it is the opening promotion or a large holiday promotion, the theme is crucial. How to think about a good theme has become the key point for planning large -scale promotion! The form of promotion is diversified. For example, free gifts are attractive, how much to buy, how much to send to promote purchase, discount price pull sales, event competitions interact with consumers, theme activities direct target groups, joint promotions and win-win Strategic portfolio marketing, but it can be summarized into three categories: ① straightforward type: direct publicity discount or discount low price! For example, a few discounts in the audience, buy 1 get 1, jump building price, ultra -low price, etc.! ② Emotional type: combined with the festival atmosphere, play emotional cards. For example, gratitude feedback, gift workers, celebrating the birthday of the motherland. ③ Comprehensive type, combine emotions and discounts together! At the same time, clever use of dual -level, comparison, fake borrowing and other rhetoric methods to pack the theme. For example, Junye Furniture Ten · 1 Promotion has planned such a theme "Taste Home, Huidong City" to raise the connotation of furniture products with taste, and to promote special products through the promotion points of benefit. Good results! Before the promotion, the orderly and orderly promotion plan is the basic tool for the effective operation of the promotion.
I please adopt satisfaction.