2 thoughts on “What opportunities and challenges will the US "first daughter" Ivanka want to expand business to China?”

  1. When the major international luxury goods continued to "withdraw" China, it is the best time to enter China to enter China.

    . Different from the current President Trump in the United States, his daughter has won a good reputation in the business circle or the fashion field. Her Ivanka Trump jewelry, clothing brands have also increased sales in sales through Trump's campaign. It is not an exaggeration to say that she is a beautiful life winner. Trump itself has his own family business. After becoming a US president, even with the constraints of the US Constitution, the president cannot actually make himself benefit. Essence

    Ivanka is just a medium that can not directly use the presidential position, but it can indirectly obtain a medium for convenience. Even if we say that Ivanka's success does not rely on his father, some help don't need to pay the reality. It is like the principal's son studying in a class. Even if the head teacher is fair, he will not be inflamed, but at least he will be polite to the principal's son.

    So once Ivanka's industry continues to expand and is continuously known, in another aspect, it has strengthened the industry of the Trump family. However, Ivanka may face a lot to face the brand in China, but there are also a lot of opportunities.

    [Luxury stores are constantly closing in China, indicating that the consumption of luxury goods in China will slow down]
    2016 It is found that world luxury stores in major first -tier cities have been announced to close the door. In the end, there may be only two or three stores in a city that remains, and there are several reasons for them:
    1. Luxury goods are in China I really have to talk about it for many years, but in recent years, the luxury brands that have been poured into the Chinese market have shown explosive growth. Essence

    2. The huge impact brought by e -commerce not only hurts the internal stores, but also began to be affected by luxury goods.

    3. The huge differences between overseas prices and domestic prices have also led consumers to be more inclined to purchase, or buy them by themselves.

    4. The intensity of China's "anti -corruption and promoting integrity" has continued to expand. Cousin, cousin, and house sisters have already been picked up, but they have become the next. Rich people know how to low key and low -key.

    5. The rent of the central city is rising every year, and the luxury goods are not profitable under the impact of the above. Instead of losing money throughout the Sawang, it is better to reduce the rest of the store.

    The luxury industry closes about one or two decades in China last year. Under such a large -scale influence, Ivanka's brand is a very Difficulty.

    [American light luxury is the dominance of the Ivanka brand. Such a price is more of the appetite of the Chinese]
    The people have a very interesting phenomenon in sales, They do n’t like too high prices for similar products, and they do n’t like too low prices. Instead, they like to buy intermediate prices. This psychology gives marketing a powerful means. The same American light luxury of Ivanka is the existence of "intermediate price".

    . Different from expensive world famous brands, LV, Gucci, Hugo Boss, Ivanka's Ivanka Trump is a light luxury price, generally the price of leather bags is controlled by 100 yuan, The same is true of jewelry. Such a price can be said to be very suitable for entering China.

    Prior to the Trump campaign, Ivanka had a fan in China, as well as the sales of Weibo and brand products. It can be said that she is very savvy to see the huge cake in the Chinese market, especially when the luxury goods are defeated, but the light luxury is not dominated.

    of course, some people also feel that Trump's "unique" political behavior will make the Chinese hate and cause the Ivanka brand to be blocked. In fact, whether Trump is amplified in the South China Sea or the farce on immigration, we are still in China. And luxury goods are not just the logo of this brand to be the reason for your purchase. The cultural value given behind it is a highlight of luxury goods different from other brands. So as a subsidiary of the US President's daughter, having such luxury goods, whether it is culturally or price choice, is more compatible.

  2. Ivanka, the first daughter of the United States, is estimated to be familiar with everyone, because his father is the famous Mr. Trump, the famous American President. The influence is very smart, but very extreme personality, so his economic policy and political guidelines make people feel that there is no regularity, and it is not based on common sense.

    This daughter Ivanka does not seem to be the case. For Ivanka to help his father run for the president of the United States, at the same time to go to the Chinese Embassy for New Year's Eve, you must say that Ivanka Is a very smart person. It is no wonder that because Ivanka wants to expand its business to China, this news has also attracted many people's attention. Everyone began to discuss this matter. In fact, Ivanka's behavior is completely understandable.

    Ivanka's investment in China is a very smart move. Because China's economy is relatively stable, China's economic transformation is gradually completed. Under such circumstances The group's huge market expectations, so Ivanka hopes that its group can enter the Chinese market and gradually sell its products in China, which will greatly help Ivanka's future expansion.

    Ivanka is a smart woman, knowing his investment in his investment. The biggest attractiveness of the Chinese market is that the Chinese consumption is gradually upgraded. For the bags and perfumes of the Ivanka Group, this is a good news, so Ivanka values ​​the Chinese market, which is fully understood, and Ivica is fully understood, and Iva can understand it. As long as Wanka can do a good job of promotion in the early stage, you can accept your products well.

    The potential for the current Chinese market is unlimited. For Ivanka, this is a risk -free investment. Ivanka's products themselves are some big gimmicks. Ivanka is the first daughter of the United States and her father is the President of the United States. As soon as her product is put into the Chinese market, it will definitely attract many people's attention. There will be no problems. So I am optimistic about Ivanka to invest in China. The only challenge for Ivanka is to maintain the relationship between China and the United States.

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